A selection of social stories and posts featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream.
“A New Era of Healing Moisture. The Moisturizing Soft Cream.
Max Huber Research Labs introduces a legacy of healing in one Miracle Moisturizer.
50 years of ongoing discoveries bring our meticulously bio-fermented Miracle Broth to the next generation of The Moisturizing Soft Cream, infusing it with the ability to fight inflammation and help skin resist aging from the inside out. Built on half a century of research and innovation, The New Moisturizing Soft Cream is an experience of Miracle Broth’s regenerating power like never before, plumping lipids from within, while collagen and elastin connections create a matrix of strength and multi-sized spheres deliver healing energy with 3D accuracy. Working together at a cellular level, these advancements enhance moisture longevity.
—
Concept development, on-set art-direction, post-production direction, layouts.
Client: La Mer.
Beauty: Tom Schirmacher.
Products and abstracts: Mario Godlewski, Thomas LeGrand, Jong Hyup, Sesse Lind.
CGI: RESN
Copywriter: Steven Jessop
Executive Director of Creative: Sam Lee
SOCIAL STORIES
1) Launch story introducing The Moisturizing Soft Cream
2) Science and technology story demystifying Miracle Broth
3) Process and fermentation story on Miracle Broth
4) Heritage story on Max Huber Research Labs
5) 12 week skin journey story
6) Sensorial and cream texture story
SOCIAL POSTS – A selection of posts showcasing product highlights.